Jo Norland
Writing coach and creator of the Write in Ten writing program

Next course: April 11 - June 20, 2026
Write in Ten is a unique 10-week program that empowers you to reach your goals as a writer -- whatever your dream project or experience level, and wherever you are in the world.
As your writing coach on this journey, I will:
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Guide you to articulate an audacious writing goal.
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Connect you with a supportive community.
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Challenge you to establish a consistent writing habit.
I will provide structure, support and strategies through:
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A kick off goal setting workshop.
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Individual coaching.
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Weekly online sessions for writing and trouble shooting.
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A WhatsApp group for accountability, support and fun.
You will overcome obstacles, see fresh possibilities in your work and fulfil your desire to write with confidence and consistency. Most of all, I look forward to helping you discover that when you fulfil your desire to write, every aspect of life becomes richer, smoother and more vibrant.
More info in the FAQs below.
Join now for £299.00/US$ 399.00

I am so thrilled through Write in Ten to have made progress on my novel project, pulling together a lot of scenes and research to finish a first draft. Joanna provides the structure and guidance to keep creatives on task. The weekly write-ins introduced me to other authors and kept me focused on meeting my goals. Daily, there were great discussions on our group What's App. We had different projects, in various stages of completion, but were all facing many of the same challenges. I learned how to conquer obstacles from my fellow classmates (and their resource suggestions) in addition to Joanna's thoughtful feedback. Write in Ten has convinced me that having the right resources, a plan, and a community are what it takes to keep momentum going!
— Lynn Street, Author of "The Blue Jays That Grew A Forest" American Library Association Notable Children's Book, 2026

As soon as I joined Write in Ten, my "writing life" took off. The clever and varied scaffolding Write in Ten provided actually turned my long held passion project into a purposeful habit (and 12 chapters of a memoir that now exist!) Jo's frequent, playful and pithy cheerleading texts and invitations to share vulnerable daily musings and writing time together created a burgeoning camaraderie in a mini writing community, something I hadn't realized I needed. The expectations are manageable (10 minutes a day) but the payoff is high; if you're curious at all about your writing potential, I can't recommend this low-barrier but fabulous experience highly enough!
— Lydia Maier, Leadership Instructor, therapist and memoirist

My days are so full that I have carved out this time each evening to write. These sessions are, as much as humanly possible - sancrosanct. …Without the support of the 10wk course it would be much less achievable I know that for certain x
— Ellie Zeegen, Founder, Firebrand theatre, actor and playwright